An end-to-end event planning platform with AI-driven tips, task tracking, and guest management.
View Prototype1st time mid-scale event planners, primarily young adults and millennials
8 Months (September - May)
UX Designer (research, IA, wireframes, usability testing, prototyping, pitch)
Hosting a mid-scale social event can be stressful. Bringing together various groups of people while simultaneously making sure everything runs smoothly is a challenge many face. For a novice, thinking of the contingencies or knowing where to start can feel overwhelming. Without the proper aide or tools, planners will easily get lost in the planning process. Poor time and detail management often cause frustration and lead to more event day problems.
Since mid-scale social events lack the resources and preparation guidance given to their larger/smaller counterparts…
How might we create a tool to give users a roadmap and guide for planning midscale events?
Event tool to plan tasks, send invitations, keep track of guests, and provide tips for successful planning. A new innovative way of planning for midscale events that eliminates the hassle of figuring out each step on your own.
These findings led to several key decisions:
To further define the product functionality, I established user flows, which helped align IA with tasks and created a roadmap for wireframe creation. Starting with the optimal and alternate paths for each event task. The primary tasks to complete are:
Tip Generator
Concept - Eventify Prototype
Creating the product branding was important establishing the identity and visual style of Eventify. This allowed me to set the initial aspects of branding that would later tie into future product marketing materials.
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I developed low- to mid-fidelity wireframes in Figma and iterated through usability testing. A lightweight design system allowed for fast iteration while maintaining visual consistency across complex flows.
Focus areas
Establishing the design system early on made it easy for me to later iterate the wireframes. Having the UI elements and a consistent outline in Figma helped me start designing and increase the wireframe fidelity. I went through a few iterations of sketches, Low Fidelity and Mid Fidelity Wireframes before arriving at a product ready for prototyping and testing.
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With a product as complex as Eventify, the multiple use cases showcase the different capabilities the product has evolved to include. Event and group management focuses on simplifying the planning process for guests and hosts.
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Why this matters
User Personas & Flows
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Anna represents the superuser of the system. They are in every group, event page and creates a new group. This view goes through all sections and capabilities of the system.
Onboarding as a new user, you walk through the process of creating events and joining a group. To minimize does not have access to everything right away.
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Devin represents the guest user who does not have an account but has been invited to an event by the superuser.
Tip Generator
The ever present event planning AI-driven tips generator helps outline your next gathering in seconds! Take the guesswork out of event planning.
RSVP
Keep track of your guest list with ease using Eventify's intuitive RSVP management tools. Whether you're a guest user, retuning super user or an event helping hand to RSVP is simple.
Groups
Join a vibrant community of event planners. Embrace the convenience and efficiency and create unforgettable gatherings with ease.
Create an event
Easy and simple 6 step process gets you an event in under 2 minutes. Form filling process to automate tips, and aggregate all date into event dashboard.
Event creation was originally a five-step flow. Based on user feedback, I added a sixth step that asks how much planning support the user wants. This input allows the system to tailor tips, check-in frequency, and dashboard guidance. Users can opt out by selecting “I’ve got this,” while planning tips remain available throughout the experience for those who want support.
Event Dashboard
The event dashboard serves as a home base for the user planning an event and the event helping hands. The customizable dashboard is tailored to each planner’s needs through widgets and tips.
Event Planning Tabs
Chat
I designed and validated a scalable event-planning MVP that enables first-time planners to confidently organize mid-scale events through guided setup, role-based views, and AI-supported planning.
Eventify establishes a foundation for mid-scale event planning by transforming a fragmented, stressful process into a guided, centralized experience. This system supports both novice and experienced planners while remaining flexible for varied use cases.
What shipped in the final concept:
Lessons Learned
Next Steps
If there was more time available for this project, I would continue testing to iterate on the design. Getting this product in the hands of a larger and more diverse group of potential users would refine the validated flows and uncover the potential pain points of the system.
The AI Tips Generator could evolve from a static feature into a more intelligent, context-aware assistant. I would explore incorporating time-based reminders along with adaptive tips triggered by user progress, behavior, and event milestones.
Establish success metrics in collaboration with engineering. To move toward product readiness, the next step would be defining and tracking clear metrics tied to user and business outcomes. To prepare for development, I would partner closely with engineering and product stakeholders. We would define data models for events, users, and vendors while exploring technical constraints for real-time updates and AI features.
Evolve the product toward scalability and growth. While the concept establishes a strong user foundation, the next phase would focus on making Eventify scalable and sustainable as a business. Potential growth paths include:
